The most successful Blue Note artist in a generation scored a hat-trick on 17 February, 2007. Norah Jones had followed the astonishing, 26 million-selling global success of 2001’s Come Away With Me by topping the charts all over the world again three years later with Feels Like Home. Then she proved that the third time was also a charm, as Not Too Late entered the US chart at No. 1. In its first week alone, it sold 405,000 copies there.
Working this time with producer Lee Alexander, Jones once again proved with Not Too Late that a sophisticated, low-key style and approach could be both a critical and commercial success. As Uncut magazine put it in their review: “What's especially daring about Not Too Late is the degree to which Jones and Alexander trust their songs and her languorous voice to hold the listener's interest.”
What’s more, that was achieved without hit singles, at least not in every country. ‘Thinking About You’ was the first of several to be released from the album, and reached the top ten in Belgium, Italy, Portugal and Spain; it was a top ten hit on Billboard’s jazz chart, but only made No. 82 on the Hot 100.
But Jones’ massive audience made sure that the album was another chart phenomenon. Its instant No. 1 entry on the US survey had it taking over from R&B-rap group Pretty Ricky’s Late Night Special, and it spent an aggregate of six weeks at the top, alternating with Infinity On High by Fall Out Boy. Not Too Late went on to No. 1 in at least 15 more countries around the world, and ended the year as the tenth bestselling artist LP in the US.