Monterey – The Epicenter of The Summer of Love

June 18, 2015

The first real American rock festival was held at Mount Tamalpais in California on the weekend of 10/11 June 1967. Billed as the Fantasy Faire and Magic Mountain Music Festival it had an eclectic mix of performers ranging from Jefferson Airplane, The Doors, Country Joe & the fish and The Byrds to Dionne Warwick and Smokey Robinson. 15,000 people showed up for what was a non-profit event that cost just $2 to get in with all profits going to a nearby child care center.

While the Fantasy Faire was first Monterey is the festival that everyone remembers. With a line up that read like a who’s who in pop music – as in short for popular. Otis Redding got his first exposure to a rock audience and others on the bill included The Mamas & The Papas, Hendrix, The Who, Janis Joplin and Ravi Shanker. Captured on film it did much to enhance its reputation and the myth. This was the very epicentre of the Summer of Love.

Big Brother
Held at the Monterey County Fairgrounds, over the middle weekend of June, from 16 – 18 June 1967. The Monterey Pop Festival attracted around 200,000 people, although not all at the same time, to what was the first major rock festival in America. It was organised by Lou Adler, John Phillips of The Mamas and The Papas and Derek Taylor, the former Beatles publicist, and their ambition was to create an event that was multi-cultural, multi-national and multi-styled in the music that was performed. It was truly a ‘first’ and it can be considered the premier event of the Summer of Love’; one at which everything seemed to work and about which nothing bad has ever been written.

In particular Monterey helped launch the careers of many performers, catapulting them from local, or relative obscurity, into the forefront of American and worldwide awareness. Today it’s easy to forget that before Monterey Jimi Hendrix had not had a hit record in America. Neither had The Who managed to get a record into the Billboard Top 20 and only one of their four minor hits had got higher than No.51; nor was Otis Redding very well known among white audiences. Rolling Stone, Brian Jones was there according to one report he was, "In a mind shattering gold lame coat festooned with beads, crystal swastika & lace, looked like a kind of unofficial King of the Festival" Brian Jones was the king of Hippie-chic

“This is really a great scene here. All the kids are so nice. The people are so polite and just come up and talk to me and say they like the way I'm dressed" – Brian Jones

Others who played at Monterey included, Jefferson Airplane, Simon & Garfunkel, Canned Heat, Al Kooper, The Paul Butterfield Blues Band, Quicksilver Messenger Service, Hugh Masekela, The Byrds, Booker T & the MGs, The Blues Project, Grateful Dead, Buffalo Springfield, The Electric Flag, and The Association.

Monterey 2
Press attention from around the world, and particularly the music press alerted fans to what was happening, but it wasn’t until the end of 1968 that people were able to see the documentary made by D.A Pennebaker – for most people this was the first time that they actually saw Jimi Hendrix set fire to his Stratocaster. It has not had the effect of the Woodstock movie, which could be put down to the fact that the commercial precepts were less well developed at this point. Big business had not cottoned onto the money making potential of a ‘bunch of hippies.’

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2 comments

  1. BMankin
    Reply

    Nice remembrance. However, the crowd-size estimate for Monterey is wildly over the mark. Given that the fairgrounds music performance arena could only accommodate about 7,000 ticket-holders, even if we assume that no one bought a ticket for more than one of the five separate ‘concerts’ held during the festival (which is not true), the 200,000 estimate would mean that at least 165,000 people decided to crowd into the festival grounds knowing they could never see the performers – who were the main attraction. A more credible estimate for the three days at Monterey would be 30,000-50,000 people, which is just above what the numbers were for the Fantasy Fair – actually closer to 30,000. Both events were historic in their own right.

  2. scott mcintyre
    Reply

    I was serving in the Army at the time and was in the Mekong Delta. I returned to the USA in November and landed in Oakland, and was discharged. Went over to San Francisco and partied with 3 of my friends from Nam. First experience with LSD, I belive it was Owsley. Saw Country Joe and the Fish, and became a fan for life. Thank you all for making my life a lot more enjoyable.

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