The Billboard issue of 15 October 1966 confirmed what fans of Frank Sinatra had known for a while: The Chairman of the Board was back. In fact, his global success with the ‘Strangers In The Night’ single, the album of the same name and the subsequent Sinatra At The Sands LP prompted the then-general manager of his Reprise label, Mo Ostin, to tell the magazine: “He’s never been this hot.”
The ‘Strangers In The Night’ 45 had, announced Billboard, been No. 1 not only in the US and UK, but from Australia to Argentina, as well as in Austria, Belgium, Ireland and France. “And it’s on the ascendancy in other countries,” said Ostin. “To us this represents a worldwide resurgence for Sinatra.”
The song’s parent album was gold in the US, and Sinatra At The Sands, recorded at the Las Vegas hotel with Count Basie, was closing in on that status. “One reason for the good sale of this product,” opined the Billboard article, “is the inability of people to see Sinatra perform live. Due to heavy film commitments, [he] has reduced his night club activity to a bare minimum and Ostin sees the LP as filling this void for fans who have been unable to see him live.”
Indeed, Reprise was so keen on what Ostin called the “exciting repertorial approach” of the live album format that the company had, reported Billboard, cut two live albums over the previous six months by Sinatra’s “Rat Pack” compadre Sammy Davis Jr.
‘Strangers In The Night’ had just finished a 20-week run on the UK chart at the time of the article, and the follow-up single ‘Summer Wind’ was on the bestsellers on both sides of the Atlantic. ‘Strangers’ went on to double Grammy-winning glory, as both Record of the Year and Pop Male Vocal of the Year.
‘Strangers In The Night’ is on the Ultimate Sinatra compilation, which can be bought here.