Watch Lang Lang’s first concert on TikTok, presented in collaboration with Deutsche Grammophon, on Friday 26 November 2021 at 7pm CET here (link becomes live at scheduled time). The superstar pianist has created a special programme for his 30-minute performance featuring excerpts from his recent chart-topping album of Bach’s Goldberg Variations and evergreen pieces from his best-selling Piano Book, including ‘Für Elise’ and ‘Clair de Lune’.
”It’s a terrific opportunity to reach my fans on TikTok”
Lang Lang said, “I’m thrilled to play for an audience that includes millions of young people. It’s a terrific opportunity to reach my fans on TikTok, and to encourage new classical music lovers by sharing some of my favourite pieces.”
Michael Kümmerle, Head of Music Operations TikTok Germany, noted, “First class LIVEs, like this concert from Lang Lang, show how successfully we have established TikTok as a home for classical music. After the first partnership with Opus Klassik and the success of #PianoTok, this is another milestone in bringing classical music into the homes of our community. Especially in times where performances are still limited, artists can interact directly with their long-time and new fans via TikTok LIVE.”
Dr Clemens Trautmann, President Deutsche Grammophon, added, “Sharing Lang Lang’s inspirational talent through this collaboration with TikTok will bring the joy of classical music to many new fans across the globe. We know Lang Lang will give the platform’s followers an unforgettable experience and are delighted he’s chosen to play some of the greatest piano music of all time for his TikTok debut.”
“The hottest artist on the classical music planet”
Superstar pianist Lang Lang, heralded by the New York Times as “the hottest artist on the classical music planet”, has sold millions of albums around the world, topping classical charts and achieving simultaneous mainstream success. As a pianist, educator and philanthropist he has become one of the world’s most influential and committed ambassadors for the arts in the 21st century.
Lang Lang’s TikTok concert coincides with his current recital tour of Bach’s Goldbergs in nine leading European cities. Lang Lang studied Bach’s monumental composition for 20 years before finally realising his lifelong dream by recording the Goldberg Variations.
Deutsche Grammophon’s TikTok channel features a comprehensive range of music tracks and videos from artists including Max Richter, Anna Netrebko, Alice Sara Ott, Seong-Jin Cho, Daniil Trifonov, John Williams, Anne-Sophie Mutter and Lang Lang.
Watch Lang Lang’s first concert on TikTok on Friday 26 November 2021 at 7pm CET here (link becomes live at scheduled time).