UK pop sensation Ellie Goulding returns to deliver her powerful new single and accompanying video ‘Flux’, off her forthcoming new album.
Teaming up once again with producer Joe Kearns, ‘Flux’ sees Goulding at the peak of her vocal prowess, pairing her husky vocals with a simple accompaniment of piano and strings before the song reaches dizzying heights.
“I’m still in love with the idea of loving you, it’s a state of flux, but it’s not enough,” Goulding sings.
The song is accompanied by a stunning black and white visual, directed by award-winning director and choreographer Rhianne White, who’s best known for the striking video for Young Fathers’ ‘Lord’. The whole video has a very cinematic quality, matching the rawness of the lyrics.
The BRIT award-winning singer has been teasing new material since earlier this month and the bittersweet ballad follows her chart-topping collaborative track ‘Close To Me’, featuring Diplo and Swae Lee. The singer-songwriter also recently appeared on the soundtrack for the new film Fighting With My Family, contributing the infectious ‘Do You Remember’.
In a recent interview with The Guardian, Goulding also spoke about working on her upcoming fourth album that’s set for release this year.
“‘Flux’ is about thinking about the person who you almost ended up with – I’m a sucker for what could have been,” she says.
Goulding’s fourth album follows her last studio release, 2015’s Delirium. In the interim, the platinum selling songstress has been keeping busy, releasing her smash single off the Fifty Shades Of Grey soundtrack, ‘Love Me Like You Do’, teaming up with Kygo on ‘First Time’ and covering the Don McClean classic ‘Vincent’, as well as appearing on UK EDM’s group Clean Bandit’s single ‘Mama’.
Earlier this month, Elle Fanning channelled her inner pop-star a she belted out Goulding’s 2012 ‘Lights’ in the new trailer for the upcoming film Teen Spirit.
Listen to ‘Flux’ here.