New Hendrix Doc, ‘Music, Money, Madness…Jimi Hendrix In Maui’ Set For November Release

The documentary tells the story of the Jimi Hendrix Experience and the chaos surrounding their journey play the Hawaiian island of Maui in 1970.

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Photo: Michael Ochs Archives/Getty Images

A new Jimi Hendrix documentary, titled Music, Money, Madness… Jimi Hendrix In Maui, is set to be released on November 20 via Legacy Recordings.

The documentary will tell the story of the Jimi Hendrix Experience and their journey to Maui in 1970. It’s a long and bizarre tale: having approached Warner Bros. for a $500,000 advance to fund the completion of Hendrix’s new studio, his manager Michael Jeffery managed – at the same meeting – to convince executives to finance a film called Rainbow Bridge that was to be shot in Maui. In exchange, they would be granted the rights to its soundtrack album – consisting of many new Jimi Hendrix recordings.

What followed was complete chaos. Thanks to a series of terrible decisions and wild mismanagement it looked like the movie was on course to become a bewildering flop. In a desperate attempt to save the film’s fate, Hendrix was drafted in to film a free “color/sound vibratory experiment” on the lower slope of the dormant Haleakala volcano, with the audience reputedly arranged by their astrological signs.

Music, Money, Madness . . . Jimi Hendrix In Maui (Film Trailer)

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Word of mouth about the Jimi Hendrix concert led a few hundred curious Maui locals to the Baldwin cattle ranch in Olinda where a makeshift stage was constructed. The performance was a success – the trio was at the height of its powers and played two sets flawlessly against a stunning natural backdrop.

In the aftermath of his performance on Maui, Hendrix would return to New York and his work at Electric Lady Studios. He had no further involvement in Rainbow Bridge. He left for Europe at the end of August to headline the massive Isle Of Wight festival and begin a European tour. Tragically, he would die in London on September 18, 1970.

The new documentary tells the story in full plus includes previously unseen footage of the concert itself, and will be accompanied by a new Live In Maui album. Music, Money, Madness… Jimi Hendrix In Maui will be released on Blu-ray, and will include all the existing 16mm colour film of the two performances that afternoon, mixed in both stereo and 5.1 surround sound, as extras.

Music, Money, Madness…Jimi Hendrix In Maui is out on November 20 and can be pre-ordered here.

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