Country star Thomas Rhett has launched an ultra-premium tequila, Dos Primos, in collaboration with his cousin, Jeff Worn. The blanco tequlila, the name of which is Spanish for “two cousins,” is made from hand-harvested 100% Blue Agave, sourced from estates in Los Altos and the valley area of Jalisco, Mexico.
The spirit is now available in select markets in the US and will go nationwide soon. Information on availability can be seen here. A press release advises that the tequila “offers earthy herbal notes, followed by hints of smooth floral and citrus,” and it’s available in 750 ml bottles.
Partnering with a master distiller
Rhett, the ACM’s reigning Entertainer of the Year, and Worn worked with third-generation master distiller Rodolfo González to create the taste profile for Dos Primos. The company also oversees the distillation process.
“Our decision to create a new tequila brand grew out of just loving being with family,” says Rhett. “Jeff and I wanted to create a tequila that was expertly crafted and could be enjoyed year-round – regardless of the season or activity – with the people we care about most.
“Dos Primos is all about who we are and what’s important to us. My wife and I love to enjoy tequila together and I’m excited for people to share a bottle with friends, sip it around a bonfire or enjoy it on a fishing trip, tailgate or concert. Dos Primos is about unwinding and enjoying the people and things that really matter in life.”
Worn adds: “There’s no greater thrill or commitment than putting your name on something you believe in. Our names are more than just our reputation – they represent our legacy and our future. That’s not something Thomas Rhett and I take lightly. We are proud and we’re excited to introduce Dos Primos.”
In a post on Instagram, Rhett wrote: “This tequila is something @wornjeff and I have been working on for almost 3 years now with fourth-generation distillers who hand-crafted a Mexican tradition inspired by our southern roots. Beyond proud of how it turned out. We can’t wait for y’all to try it and hear what you think.”