ABBA Return…

October 26, 2016

Nearly 35 years since their last public performance together, the members of ABBA are preparing to give their fans around the world what millions of them have long dreamed of but considered impossible: A new entertainment experience.

World-renowned entertainment entrepreneur Simon Fuller, the members of ABBA, and Universal Music Group are partnering together in a ground breaking venture that will utilize the very latest in digital and virtual reality technology. The aim is to create an original entertainment experience with the Swedish Pop Superstars, which will enable a new generation of fans to see, hear, and feel ABBA in a way previously unimagined.

Simon Fuller has been at the cutting edge of social and technological change for three decades, using his insights to transform popular culture. His business has been quietly investing in virtual reality technologies, developing hyper-realistic digital humans in the field of entertainment, for several years. The collaboration with the four members of ABBA, who first formed in Stockholm in 1972 and who remain among the most iconic and enduring talents in the world, marks a key moment to fully realize the possibilities of virtual reality ahead of the curve - and in the process transform the face of popular entertainment.

ABBA Ola Lager Premium RockshotThe members of ABBA will be involved throughout the creative process maintaining the authenticity and integrity of the bands original vision within this exciting new realm of entertainment possibilities. According to Benny Andersson, “We’re inspired by the limitless possibilities of what the future holds and are loving being a part of creating something new and dramatic here. A time machine that captures the essence of who we were. And are.” With Frida Lyngstad adding, “Our fans around the world are always asking us to reform and so I hope this new ABBA creation will excite them as much as it excites me!”

According to Simon Fuller, “The creativity and ideas flowing from the members of ABBA over the past few months have filled me with great excitement. We are exploring a new technological world, with Virtual Reality and Artificial Intelligence at the forefront, that will allow us to create new forms of entertainment and content we couldn’t have previously imagined.”

Further details of this pioneering collaboration to be announced in 2017

ABBA return…


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  1. Lee Johnson

    Sounds like a great money-making jag, and one where the original members won’t even have to turn up. Just watch them in VR, folks! Best of all, Fuller gets to skim some profit off the top. Great news indeed.

  2. Trish

    Come on abba!! Your fans want to see you in the flesh performing! You’re not dead yet! This is something for Elvis fans who can’t ever see him perform again not for a band that’s still alive!! Love you guys but very disappointed you won’t really be performing..and after all these years, this is the best you can do..? Very sad!

  3. C.Wolpers

    Die beste Idee seit langem – um den Fans das Geld aus der Tasche zu ziehen! Da drücke ich mir lieber die DVD in den Player. Lieber Fuller: wenn du Rest-Queen noch einmal mit Freddie VR auf die Bühne bringst, können wir reden… dies hier ist BS!
    Bring ABBA back aLIVE!!!! Love u 4!

  4. Archie

    Sounds a bit disappointing and weird. Do they think people are going to play for real tickets and then go to see 4 hologram dummies miming to ABBA’s songs????? I would rather see the real thing live. They were and are still great but should leave the stage to real younger performers. Thank you.

  5. Gary

    Sounds like a poor virtual reality hologram version of what was a wonderful pop group despite their positive input. A similar scenario to the recent Ronnie James Dio hologram experience at the Wacken Festival and prior to that Elvis Presley ‘shows’- ultimately a high tech money spinning exercise. Look out for The Beatles, Jimi Hendrix and Nirvana appearing at a corporate event near you!!

  6. Carina de Castillo

    Si bien no serán ellos, sino un holograma, confío en que estará muy cuidado y será lindo de ver, aunque personalmente hubiera preferido una sola canción cantada por ellos actualmente.

  7. Roxanne Dickson

    As a fan for over 40 years, I find this very exciting ! This has been an amazing year for fans and it’s not over yet. I think we are blessed that we can still have moments of excitement like this so many years down the track. Thank you ABBA !

  8. yohann pereira

    i would much rather have a new album from Agnetha faltskog, her last one was so good, even a covers album would be nice.
    Abba fans should stop living in the past. just enjoy the music.abba won`t get together again.let it go. cheers

  9. Trevor Shawn

    Seems like they go to great lengths not to say they are actually performing together live again. So I imagine it will be some show where they use technology combined with human stand-ins to make it look like ABBA is there performing live, but they wont even be there. Are they scared we’ll see them looking old, and not sounding as good? OF course that will be the case but who cares? We want to see YOU, ABBA. As you are now, entertaining us live.

  10. Carola Sandelius

    Whow am I gonna get a chance to see you “live” ????????????????????
    That would be the happiest event for me ever…………………
    Please make it come true please please please………
    Love You All For Ever and beyond………..
    Always play your songs every christmas/ New year and other days also and watch videos of you……….
    Love You, Carola.

  11. Carola

    Whow am I gonna get a chance to see you “live” ????????????????????
    That would be the happiest event for me ever…………………
    Please make it come true please please please………
    Love You All For Ever and beyond………..
    Always play your songs every christmas/ New year and other days also and watch videos of you……….
    Love You, Caro.

  12. Terry

    ABBA has been absent from the recording scene for a very, very long time … thus, I do not foresee this project being nearly as successful as hoped for … UNLESS, they again record beautiful new songs together that captivate their old fans and draw new ones in. Yes, I’m so very thankful for ABBA’s amazing music repertoire … though, year after year, decade after decade, fans have been left to be disappointed in the groups refusal to reform. For myself, the end of ABBA was rather like enduring the sad loss of a loved one. Yes, all good things come to an end, though ABBA left us all too soon! I dislike so much of today’s easily forgettable garbage music with altered voices and simple lyrics of words in constant repeat. I truly hope ABBA will record beautiful new songs together to show other recordings acts the art of crafting new and enduring music.

    Love from Canada !

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