Peach PRC Dances While She Cries Glitter Tears In ‘Forever Drunk’ Music Video
The singer has described the track as ‘an anthemic dance while you cry bop.’
In the music video for her latest single “Forever Drunk,” Australian pop singer and songwriter Peach PRC is not having a good time, but she’s determined to fake it until she makes it – or at least until she’s completely danced the pain away.
In the visual, Peach PRC gets ready for a night out on the town. She practices how she’s going to hand her ID to the bouncer, boosts her dress with some out-of-sight-out-of-mind accessories, spreads some glitter below her eyes, and heads out in a head-to-toe pink outfit.
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When she arrives, the drinking begins in full force as she attempts to forget the ache of heartbreak that lingers in her chest, singing: “Now that you’re gone, I’m forever drunk / It hurts too much to sober up / Just let me be forever drunk.”
“‘Forever Drunk’ looks back at my first heartbreak, when at that time I thought this teenage relationship was all I had in my life, I had no family, I hated school, I didn’t think I was smart or talented,” Peach PRC shared in a statement. “So once I lost this person, I went into full on teenage melodramatic devastation, groveling on my hands and knees begging to be taken back. I thought I would NEVER get over it at the time.”
In the video, her night out as a means of distraction becomes completely derailed when she sees her ex at the same bar, dancing with someone else. Peach PRC tries to get their attention by making a scene. She climbs onto the bar and drenches herself with water, but she doesn’t receive anything more than a few strange glances before everyone gets back to their night. That is, before she tries to take over the DJ’s gig and ends up getting kicked out. The comedy is a stark contrast to the underlying sadness of the lyrics, and the destructive message of the song itself.
“Originally ‘Forever Drunk’ was a much sadder song,” Peach PRC explained in a statement. “But Bonnie [McKee] and I turned it into an anthemic “dance while you cry” bop, which is what I wanted the song to blossom into anyway.”
