Justin Bieber is officially back in pop mode with his latest single, “Hold On,” along with a cinematic music video to accompany it.
“Hold On,” is the fourth single off his highly-anticipated, sixth studio album Justice, set for release on March 19.
The multi-platinum singer premiered the video in an exclusive interview with entertainment journalist and lifelong friend Jason Kennedy.
“This song is a hopeful record because a lot of us want to give up at times, but the message is basically to hold on, there’s a lot to look forward to and a lot we can’t control, but there is hope.”
The visual for “Hold On” begins with a shot of Bieber on a motorcycle being pursued by an army of police. After being shot by one of the said policemen on his tail, the film’s credits run and the music video begins.
Directed by Colin Tilley, the video stars Christine Ko as Bieber’s leading lady who is diagnosed with an unnamed illness. Clips of their relationship are intercut with Bieber’s character finding ways to support her as he expresses his commitment and devotion to his partner. Like many of the visuals off of Justice, Bieber seems to be making the case for himself as a serious actor with perhaps a future in Hollywood down the line.
“Hold On” follows the previously released singles, “Holy” featuring Chance the Rapper, “Lonely” with Blanco, and “Anyone.”
Bieber originally announced his upcoming album on February 25. Discussing Justice he said, “In a time when there’s so much wrong with this broken planet, we all crave healing – and justice – for humanity. In creating this album, my goal is to make music that will provide comfort; to make songs that people can relate to, and connect to, so they feel less alone. Suffering, injustice, and pain can leave people feeling helpless.”
Justice follows Bieber’s No.1 album Changes. Released in 2020, the album featured hits such as “Forever” featuring Post Malone and Clever as well as “Second Emotion” with Travis Scott, and is nominated for Best Pop Vocal Album at the 2021 Grammy Awards. Other hits from the album such as the track “Intentions” and “Yummy” are nominated for Best Pop Duo/Group Performance and Best Pop Solo Performance, respectively.
Justice is out on March 19 and can be pre-ordered here.