Justin Bieber and Ariana Grande have got together and they’re ‘Stuck With U’ for their new single. As pop collaborations go, it’s a blockbuster and it’s all for a good cause, raising money and awareness for frontline workers.
Created and directed by Rory Kramer, Alfredo Flores, Grande, Bieber and Scooter Braun, the ‘Stuck With U’ videos features uplifting fan shots woven in with footage featuring Grande and Bieber. Grande is seen in her bedroom with her puppy, and at the end with someone she hugs, whose face is obscured with a hoodie.
Meanwhile, Bieber and his wife Hailey take a stroll down a deserted road, dance in their kitchen and work out and hang out at home. The song touts the virtues of appreciating being able to spend time with those you love, particularly during this time of quarantine. “Go ahead and drive me insane/Baby run your mouth,” Grande and Bieber sing on the chorus. “I still wouldn’t change being stuck with you.” You can watch the song’s video below.
All proceeds from ‘Stuck With U’ will be donated to the First Responders Children’s Foundation. And there are others to come through the year, according to the duo’s manager Scooter Braun, whose entertainment SB Projects coordinated the project.
In a statement, Bieber described ‘Stuck With U’ as a “the prom song for everyone who can’t go to prom now.” Last week, he put out an open call for fans who will be missing their prom to tweet him videos of themselves in what they would have worn, dancing to an instrumental portion of the tune. In the clip, fans are seen in prom dresses, dancing with one another, holding signs of encouragement and working on the frontlines of the pandemic.
Both Bieber and Grande are managed by Braun who has launched an initiative with SB Projects to release multiple singles this year for charity. He has yet to reveal how often the singles will come nor has he said which of his other clients will be participating. SB Projects’ star-studded roster includes Kanye West, Demi Lovato, Carly Rae Jepsen, YG, Dan + Shay, Usher and other artists.