The impact of Kacey Musgraves’ gold-selling 2018 album Golden Hour is still being felt, and now in a highly unusual way. The hypnotic track ‘Slow Burn,’ one of many that the star co-wrote for the set with co-producers Daniel Tashian and Ian Fitchuk, has now given its name to a newly-launched scented candle.
Marketed by the company Boy Smells, based in Los Angeles, the candle mixes incense, black pepper, elemi, guaiac, raspberry, tonka, amber and smoked papyrus. It retails at $39 and is designed to accompany the song’s lyrics and music about living life in the slow lane. Musgraves, who was a fan of another Boy Smells candle, Kush, partnered with the company to create a candle that “perfectly captures the smells and visual vibrancy that one hears in the song.”
The company’s description of the new product also declares: “Commanding, but not in a hurry, like the last sips of a Negroni at the bar down the street, expressed through hints of elemi and tonka bean. The ‘scentiment’ of Slow Burn is about pausing along the way to relax and enjoy exactly where you are right now. Burn in a hurry.” As Musgraves herself writes on her social media: “I want you to smell my song.”
In an interview with Vogue, Kacey says of the project: “It was really a kind of a fun way to bring a song to life, almost in another dimensional sense, you know what I mean? If the song was 3D already, now it’s 4D. Now it’s got the Smell-O-Vision, if that makes sense!”
Also this month, ‘Slow Burn’ inspired a new cover version by the female pop quintet Citizen Queen, who’ve remade the song in an acappella style. The group’s repertoire also includes their own takes on Billie Eilish’s Bad Guy’ and Shawn Mendes and Camila Cabello’s ‘Señorita.’