Yungblud is featured on the latest single from British rockers Bring Me The Horizon. The hard-driving “Obey,” which features vocals from BMTH frontman Oli Sykes and Yungblud, was shared alongside a dramatic video, in which the two singers battle it out in skyscraper-sized robots.
“Obey” is described in a press release as “a soaring ode about how, as a society, oppression has been so normalized in our DNA that we can’t even see it anymore.”
In a statement, Sykes, who also wrote, directed, and edited the video, elaborated: “We consider ourselves free, but only because the chains are invisible, and we are controlled in ways we don’t even want to think about. They tell us how to live with a smile on their face, like s__t ain’t f__ked up, inform us of tragic statistics like it’s nothing…it’s a weird world.”
“We are being told to conform to a completely outdated idea that we don’t relate to or even understand,” added Yungblud. “They teach us to turn against each other and to fight against our differences rather than embrace and celebrate them. They try to keep us divided because it makes us weaker.”
He continued, “Robots follow robots, because they feel nothing at all. But what they don’t realize is that to us, to be different is to be free, and a world of f__king love and equality is a world we want to be part of. We will rise above the hate and the diversion. We will fight for the world we want to be a part of. We will not obey.”
“Obey” marks the latest in a flurry of collaborations from Yungblud. Earlier this year, he was a guest on 24kGoldn’s “City of Angels (Remix),” while his most recent single “Lemonade,” features the talents of rapper Denzel Curry. Last year saw the artist joining forces with the likes of Marshmello, Halsey, and Blackbear, as well as Machine Gun Kelly and Travis Barker (for their Platinum-selling single “I Think I’m Okay”).
In April, meanwhile, Yungblud joined an all-star line-up of acts for a cover of “Times Like These” for BBC Radio 1’s Stay at Home project. Recorded remotely, the single also featured contributions from such artists as Chris Martin, Dave Grohl, Dua Lipa, Ellie Goulding, Sean Paul, Sam Fender, and Jess Glynne – collectively dubbed the Live Lounge Allstars. The track was a No.1 hit in the UK, will all proceeds benefitting COVID-19 relief.