The name of a certain Alabama soul man was seen for the very first time on the US R&B chart on 18 May 1963. Wilson Pickett's debut single 'If You Need Me' was released on Double L, the label he was signed to before Atlantic bought his contract.
But even though Pickett wrote the song, his version lost the chart battle to the version by another great soul belter who was already at Atlantic, Solomon Burke — after Pickett himself sent his demo to Atlantic's Jerry Wexler. (Pictured above: a Dutch reissue of 'If You Need Me' from 1966).
Burke's interpretation of 'If You Need Me' made the pop Hot 100 in April 1963 and became a top 40 hit in that discipline. In early May, Pickett's recording arrived on that countdown, a week before Burke entered the R&B chart. Another seven days later, on 18 May, 1963, Wilson's single made the soul list, and the race was on.
He went on to reach No. 30 R&B and No. 64 pop, but Burke had the upper hand, climbing all the way to No. 2 on the soul side, his biggest hit to date. Nevertheless, 'If You Need Me' put Pickett on the map both as a performer and a songwriter. Just three months later, he was back on the R&B chart as an artist, and this time he meant business, climbing to No. 7 with 'It's Too Late.'
His own glory years at Atlantic were around the next corner, but back in 1963, 'If You Need Me' provided the first evidence of the vocalising style that would serve Wilson Pickett so well. As he described it: “You harmonise, then you customise.”
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