Kassi Ashton Marks Harley-Davidson Partnership With ‘Black Motorcycle’

Missouri-born country talent Kassi Ashton has today (7) released the new song “Black Motorcycle.” It coincides with the announcement of the MCA Nashville artist’s partnership with Harley-Davidson as one of its brand ambassadors.

The track captured the company’s imagination when Ashton performed it for employees in Wisconsin last year. “I grew up on motorcycles and to me they’ve always felt like freedom mixed with a tiny bit of discipline,” she says. “Part of what drew me to motorcycles, was not just that Dad always had one and Mom was always on the back of one – it was that when Dad would pick me up on the back of his motorcycle, it was this freeing moment to breathe.”

Ashton and her father visited the Harley-Davidson Museum last November and were treated to a private tour of the H-D archives in Milwaukee, Wisconsin. Here’s the video that captured their visit:

Speaking about the song, Kassi says of “Black Motorcycle”: “I’ve always in my head kind of considered my music motorcycle country. I like music with weight at the bottom. That’s freeing and moving, but still sits down here” [in the pit of her stomach]. “Part of my love for that being gritty and bottom-ended comes from the sound of a motorcycle. When you sit on it and it rumbles through you – I want the music to do the same thing.”

Ashton has been picked out as a talent to watch by Huffington Post, The Tennessean, and radio personality Bobby Bones. She was described by Rolling Stone as “a devilish songwriter who isn’t afraid to flip convention on its head.” Refinery29 said that “she blends pop aesthetics with a presence doused in no-f***s-left-to-give authenticity,” and PAPER magazine called the singer “the next big country superstar.”

Listen to Kassi Ashton’s “Black Motorcycle” playlist on Spotify.