World-renowned producer, songwriter, and multiplatinum recording artist, ASHBA will introduce his singular style of EDM on August 14 with his debut track, “Hypnotic.” The single will incorporate a variety of genres, plus the soulful vocals of acclaimed singer Cali Tucker.
Fans can also tune into ASHBA’s YouTube channel for a special Watch Party on Thursday, August 13 at 9:00 p.m. PDT. Immediately following the video premiere of “Hypnotic,” ASHBA will be joined by celebrity friends for a Q&A.
One of the rock’s most technically-brilliant guitarists, ASHBA is the first artist to combine multiple genres with EDM into one unique, explosive sound. Written and produced by the recent EDGEOUT Records/Universal Music Group/UMe signee, “Hypnotic” was mixed and mastered by three-time Grammy nominee Luca Pretolesi of Studio DMI (Steve Aoki, Diplo, Lil Jon).
“My debut single ‘Hypnotic’ is a high intense EDM track with big rock guitars,” said ASHBA in a statement. “When I perform live along with my DJ, the futuristic AI visuals will take the crowd on a journey to the unknown. I will be featuring a different singer on each track; this music will have no boundaries.”
“ASHBA’s unique version of EDM, immediately caught my attention,” added Tony Guanci, EDGEOUT founder and label head. “And now, the Industry is calling “Hypnotic” the new sound coming out of Vegas.”
A video will also be released alongside “Hypnotic.” Produced by ASHBA and following the recent safety guidelines, amind the pandemic, the video was filmed at one of Sin City’s most exclusive mansions and is described as embodying “the ultimate Las Vegas fantasy. Beautiful provocateurs, outrageous ‘colorscapes,’ and mind-blowing music inspire guests at this private affair to shed all inhibitions and celebrate life as if ‘tomorrow may never come.’ Just as the night is about to climax, the intimate over-the-top rave gives way to a surprise twist, injecting his playfulness and humor.”
ASHBA rose to fame as a member of such notable bands as Beautiful Creatures, Sixx:A.M., and Guns N’ Roses. The artist is also a sought-after writer and producer, who has co-written or co-produced numerous hits for legendary artists ranging from Neil Diamond to Mötley Crüe.
When not on stage or in the studio, the longtime Las Vegas resident sits as the founder and CEO of ASHBA Enterprises, where he oversees a variety of companies, including ASHBA Media. Through the design and creative agency, ASHBA advises clients including Cirque de Soleil, hotel, hospitality, and entertainment industries to create state-of-the-art custom props, themed environments for events and exhibits around the world.
“Hypnotic” feat. Cali Tucker will be available August 14 and can be pre-saved here.