Bon Jovi’s ‘It’s My Life’ Video Hits One Billion Views On YouTube

It’s the first of the enduring US rockers’ songs to hit this significant milestone.

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Photo: Jamie McCarthy/Getty Images for Love Rocks NYC

Bon Jovi’s music video for the song “It’s My Life” has surpassed one billion views on YouTube. It is the first Bon Jovi track to reach such a significant milestone.

“It’s My Life” was initally the lead single from Bon Jovi’s widely acclaimed 2000 album Crush, although the song’s accompanying video wasn’t uploaded to YouTube until 12 years ago, on June 16, 2009. The clip was directed by Wayne Isham, who had previously helmed a number of videos for the band, including “In These Arms”, “Bed Of Roses” and “Someday I’ll Be Saturday Night”.

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Bon Jovi’s latest album, 2020, was released last October via Island Records. Once again co-produced by John Shanks and Jon Bon Jovi, the record features the entire touring band — keyboardist David Bryan, drummer Tico Torres, bassist Hugh McDonald, guitarist Phil X, percussionist Everett Bradley, and guitarist John Shanks.

Back in April, Bon Jovi announced its 2021 concert series Encore Drive-In Nights. On May 22, an exclusive performance from the band was broadcast at over 300 drive-in and outdoor theater locations throughout the United States, Canada, and Ireland.

Bon Jovi’s performance followed Encore Drive-In Night’s 2020 series which included performances by Garth Brooks, Metallica, Kane Brown, Blake Shelton and Gwen Stefani.

Over an illustrious career spanning more than three decades since their formation in 1983, Bon Jovi has earned their place among global rock royalty and was inducted into the Rock And Roll Hall Of Fame as well as the Songwriters Hall Of Fame.

With over 130 million albums sold worldwide, an extensive catalog of hit anthems, thousands of concerts performed in more than 50 countries for more than 35 million fans and ticket grosses well over $1 billion around the world in the last decade alone, Bon Jovi is the consummate rock and roll band.

Buy or stream Bon Jovi’s 2020.

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