Burl Ives’ ‘A Holly Jolly Christmas’ is the latest in the series of classic holiday tunes to receive new animated music video treatments for the festive season.
The song’s humourous new video homes in on the now customary pre-Christmas Black Friday rush, with consumers literally fighting each other to get their hands on the best bargains in everything from toys to electronic goods. You can check it out below.
‘A Holly Jolly Christmas’ (also called ‘Have a Holly Jolly Christmas’) was written by Johnny Marks and most famously recorded by US singer and light entertainer Burl Ives in 1964. The song has since become one of the Top 25 most-performed “holiday” songs written by ASCAP members, for the first five years of the 21st century.
‘A Holly Jolly Christmas’ also appeared on Ives’ Christmas album, Have A Holly Jolly Christmas, first released by Decca Records in October 1965. Ives had recorded two of that album’s (‘A Holly Jolly Christmas’ and the legendary ‘Rudolph the Red-Nosed Reindeer’) the previous year on the Rudolph the Red-Nosed Reindeer soundtrack. In both cases for this album, Ives re-recorded the tracks (he used a significantly different and slower arrangement for ‘A Holly Jolly Christmas’; of the two versions of the song Ives recorded, the version on this album is the one more commonly heard in modern media).
Ives’ ‘A Holly Jolly Christmas’ is part of a new initiative to bring reimagine holiday classics for the modern era. Universal Music Enterprises (UMe) – the catalogue division of Universal Music Group (UMG) – is releasing a series of brand-new animated videos to go with Xmas classics also including Frank Sinatra’s ‘Jingle Bells’, Brenda Lee’s ‘Rockin’ Around The Christmas Tree’, Bobby Helms’ ‘Jingle Bell Rock’ and the Jackson 5’s ‘I Saw Mommy Kissing Santa Claus’ with more videos slated for the coming holiday season.
“These songs were chosen for their enduring popularity year after year, and the new videos will allow us to deliver them to fans and new audiences alike across digital platforms,” said UMe president & CEO Bruce Resnikoff in a statement. “We are also planning to use the videos in marketing and advertising campaigns to achieve even greater engagement with fans.”