Casio G-Shock Watches Unveil Collaboration Model With Blue Note Records
The model features sleek all-black look with blue accents to celebrate the legendary jazz label’s 80th anniversary.
Casio G-Shock have unveiled a limited-edition men’s watch made in collaboration with the legendary Jazz label, Blue Note Records. Created to honor Blue Note’s 80th Anniversary, the latest model is an updated take on G-Shock’s popular G-Steel line of men’s high-end timepieces and arrives in a sleek black colorway with blue accents on the dial, and buckle, as well as an IP case back, button and band keeper. The watch comes with custom limited-edition packaging.
Boasting the classic G-Steel look, the GSTB100BNR-1A combines refined style with durability and practicality. The unique timepiece nods to both iconic brands by featuring bright blue accents and engravings of the G-Shock and Blue Note logos.
“Blue Note and G-Shock have a history of refinement and shifting culture,” said Don Was, President of Blue Note Records. “We felt Casio G-Shock was the right partner to help us celebrate our 80th anniversary while we usher in a new era at the label. It’s about bringing our audiences together and giving them something they can love, whether they’re a Jazz aficionado or a hip-hop lover.”
The GSTB100BNR-1A not only provides an upscale look, but it also comes equipped with several of G-SHOCK’s most sought-after features including solar-powered charging capabilities, a super LED light and Neo-Brite luminous hands for maximum visibility. Additionally, the GSTB100BNR-1A boasts Bluetooth low energy technology to pair with smart phones via the G-Shock Connected App.
The new model also comes equipped with G-Shock technology such and the limited-edition GSTB100BNR-1A will retail for $420 and will be available for purchase starting this March at select jewelers, fashion boutiques, the G-Shock Soho Store and from the brand’s official website.
The shock-resistant Casio G-Shock watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-Shock hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’.