Casio G-Shock Watches Unveil Collaboration Model With Blue Note Records

The model features sleek all-black look with blue accents to celebrate the legendary jazz label’s 80th anniversary.

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Casio G-Shock Blue Note Records
Photo courtesy of Blue Note Records

Casio G-Shock have unveiled a limited-edition men’s watch made in collaboration with the legendary Jazz label, Blue Note Records. Created to honor Blue Note’s 80th Anniversary, the latest model is an updated take on G-Shock’s popular G-Steel line of men’s high-end timepieces and arrives in a sleek black colorway with blue accents on the dial, and buckle, as well as an IP case back, button and band keeper. The watch comes with custom limited-edition packaging.

Boasting the classic G-Steel look, the GSTB100BNR-1A combines refined style with durability and practicality. The unique timepiece nods to both iconic brands by featuring bright blue accents and engravings of the G-Shock and Blue Note logos.

“Blue Note and G-Shock have a history of refinement and shifting culture,” said Don Was, President of Blue Note Records. “We felt Casio G-Shock was the right partner to help us celebrate our 80th anniversary while we usher in a new era at the label. It’s about bringing our audiences together and giving them something they can love, whether they’re a Jazz aficionado or a hip-hop lover.”

Introducing the Blue Note X G-SHOCK G-STEEL Timepiece

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The GSTB100BNR-1A not only provides an upscale look, but it also comes equipped with several of G-SHOCK’s most sought-after features including solar-powered charging capabilities, a super LED light and Neo-Brite luminous hands for maximum visibility. Additionally, the GSTB100BNR-1A boasts Bluetooth low energy technology to pair with smart phones via the G-Shock Connected App.

The new model also comes equipped with G-Shock technology such and the limited-edition GSTB100BNR-1A will retail for $420 and will be available for purchase starting this March at select jewelers, fashion boutiques, the G-Shock Soho Store and from the brand’s official website.

The shock-resistant Casio G-Shock watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-Shock hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’.

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