Reggaeton superstar Daddy Yankee has teamed up with Anuel AA and Kendo Keponi for his latest single “Don Don,” along with a high octane visual directed by Fernando Lugo.
Uniting three eras of reggaeton on one red hot collaboration, Daddy Yankee, Anuel AA and Kendo Kaponi deliver an anthem of epic proportions on “Don Don,” produced by Mambo Kingz and DJ Luian, two of the top producers in Reggaeton and Latin trap.
“Don Don” is a braggadocious collaboration of powerhouse artists, boasting a trio of Puerto Rico’s most popular artists and features an interpolation of Sisqo’s 1999 classic, “Thong Song.”
The release of “Don Don” marks the beginning of Daddy Yankee’s recently announced global entertainment partnership with Universal Music Group. The collaboration will cover all fronts of entertainment, including music, film, and television projects. Daddy Yankee will be heavily involved in the creative process as a songwriter, actor, and producer himself, creating visual media projects through Polygram Entertainment.
“I’ve worked hard to build a career that transcends cultures, borders, and languages, and I created new business models that helped bring our music to the world,” said Yankee in a statement.
“By making one of the biggest commitments to an artist in the history of Latin music, Universal Music and Sir Lucian are partners who value my legacy, my music, and my contributions. This new single is just the beginning of the new projects we have planned and I’m excited to get started.”
Three years following its release, Daddy Yankee still holds the YouTube record for most-watched video of all time for “Despacito,” his 2017 collaboration with Luis Fonsi. The music video currently has 6.9 billion views.
The role he has played in the success of songs like “Despacito” and his other hits “Gasolina” and “Con Calma,” is why Daddy Yankee is still considered the King of Reggaeton and credited as a founder of the genre’s global popularity.