British band easy life has shared the music video for their latest single “have a great day” pulled from their recently released album life’s a beach. The visual finds the group in the midst of a chaotic day at the beach characterized by seagull attacks, misdirected sunscreen, dropped ice cream, and more.
“‘Have a great day’ stems from my need/desire to always see the positives in every possible situation. There is always a silver lining. The song fantasizes over a romantic weekend getaway and concludes joyfully that I had a great time,” frontman Murray Matravers said of the song.
“There’s a hint of sadness behind the song as it feels, like all good things, the story will be short-lived and fleeting. nonetheless, for the time being at least, we are at the beach sipping our favorite drink and everything else doesn’t matter one little bit.”
Matravers sings into an ice cream cone for the duration of the Greg Barth-directed visual that loops between real life and the still image of a postcard. Earlier this year, Matravers told Apple Music that although the song had started as something of a joke, it quickly turned into something more serious to capture the emotion of the track. It was written with producer Gianluca Buccellati in early 2020 on the foundation of a breezy ‘60s crooner instrumental.
More recently, easy life shared the 12-minute Livestream “High Times with Easy Life” that found them offering musical performances against a variety of backdrops with an audience watching from the seats of a movie theater in a sitcom-style manner. The visual featured run-ins with giant fish, pink and blue sunsets, and tangled trash hanging from the ceiling. The stream has amassed over 33,000 views since its release.
The band will be taking life’s a beach on the road during an upcoming tour where they will headline shows throughout the UK including two concerts at the O2 Brixton Academy and a homecoming show at Leicester’s Morningside Arena. In the spring, the band will hit America with shows in Chicago, Los Angeles, New York, and more. Ticket information can be found on the band’s official website.