Eminem Celebrates 10th Anniversary of ‘Recovery’ With Limited-Edition Merch

The rapper’s best-selling seventh studio album found him taking an introspective new direction.

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As Eminem celebrates the 10th anniversary of his Grammy Award-winning seventh studio album, Recovery, he is rolling out a special collection of limited-edition merch – which will be on sale through 3:00 pm PST today.


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#NotAfraid #Recovery10 Hit the store for limited 24-hr 10th anniversary merch – Link in bio

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Available exclusively on Eminem’s website, the collection features two long-sleeve t-shirt designs – one that is based around the Recovery logo, while the other offers the lyrics from the album’s chart-topping lead single, ‘Not Afraid’. Currently available for preorder, the shirts both retail for $35 and will ship 10 August.

As another throwback, Eminem has also posted the original TV commercial for Recovery on his website, which stars Vince Offer (aka “The ShamWow Guy”), who was ubiquitous on cable at the time.

Released on 18 June 2010, Recovery found Eminem evolving in his craft, both musically and lyrically. The rapper’s seventh studio album – which followed 2009’s Relapse – featured a variety of producers, including Alex da Kid, Just Blaze, Jim Jonsin, and Eminem’s longtime collaborator and mentor, Dr Dre. The rapper also teamed up with several notable artists, including Pink (‘Won’t Back Down’), Lil Wayne (‘No Love’), and Rhianna, who joined the artist on one of his most iconic and best-selling singles, ‘Love The Way You Lie’.

Widely hailed by critics, Recovery received the Grammy Award for Best Rap Album and was considered to be among the best albums of the year by Rolling Stone, Spin and Complex. Recovery was also a massive commercial success – debuting at No.1 on the Billboard 200 and peaking at No.1 in 16 countries, including the UK, South Africa, Australia, Canada and France. By the end of 2010, Recovery was not only the best-selling album of the year in the US but also globally.

Earlier this year, Eminem surprised his fans by releasing his eleventh studio album, Music To Be Murdered By. Produced by Eminem and Dr Dre, the 20-track LP features a number of high-profile guest artists, including Young MA, Royce da 5’9” & White Gold, Ed Sheeran, the late Juice WRLD, Skylar Grey, Black Thought of The Roots, Q-Tip, Denaun, Anderson Paak, Don Toliver, KXNG Crooked, and Joell Ortiz.

Listen to the Best of Eminem on Apple Music and Spotify.

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