KISS co-founder Gene Simmons has entered into a joint venture with Gibson to launch G², an all-encompassing brand that will include guitar and bass collections, as well as a variety of exclusive streaming content.
The partnership will include new collections of right and left-handed electric guitars and basses across the guitar giant’s Gibson, Epiphone, and Kramer brands. To kick off G², Simmons and Gibson are releasing the G² Thunderbird Bass later this year, which will be available in two color combinations: ebony with silver appointments and ebony with blood-red accents. KISS fans may recognize the bass, which made its worldwide debut on stage with Simmons during the band’s virtual “Kiss 2020 Goodbye” New Year’s Eve concert in Dubai.
ANNOUNCING: G2, From Gene to Gibson, will introduce new collections of electric guitars and basses across Gibson, Epiphone, and Kramer Brands. To kick off the collaboration, G2 will release the new G2 Thunderbird Bass later this year. @gibsonguitar@epiphone@kramerguitarsus pic.twitter.com/fos0L8VQ5R
— Gene Simmons (@genesimmons) January 8, 2021
“I have been designing and trademarking bass guitars for decades, and when I heard Gibson’s vision and learned about their creative process, it just made sense for us to join forces to take things to the next level,” said Simmons in a press release. “Gibson is an outstanding company and has earned its place as a leading guitar brand with fans around the world. These guitars and basses will all be handmade, with a sound that is off the charts. The design is so beautiful and collectible that they are simply works of art.”
Cesar Gueikian of Gibson Brands added, “Gene is not only one of the most celebrated musicians and rock stars of all time. He is also an entrepreneur, record producer, actor, and overall creative person. His brain is always working, and I love that about him.”
He continued, “When we first connected, we immediately engaged in the most interesting conversations about guitars, entertainment, and business. Our shared vision compelled us to explore a partnership that would include developing instruments and creating a new platform to entertain and inspire new generations of Gibson and Gene Simmons fans to create music. Expect epic things.”
Simmons and KISS were in the middle of a massive, worldwide farewell tour when the pandemic hit. The End of the Road tour, which kicked off January 2019, was previously scheduled to conclude in New York City in July 2021. Over the summer, the band announced rescheduled dates for the remainder of their European leg.