Iron Maiden have partnered with Virgin Trains and Stockport, England-based brewery Robinsons to offer their customers one of the most popular new beers around. The multiple award-winning Trooper beer, which takes its name from the classic Iron Maiden song of the same name, is now available to purchase on board all Virgin Trains services for the duration of the band’s sold-out Legacy Of The Beast UK tour.
Handcrafted by Robinsons, a 180-year-old family run brewery located a stone’s throw from Stockport station, the beer has sold well over 20 million pints worldwide since it was launched back in 2013. Iron Maiden vocalist Bruce Dickinson, a keen real ale enthusiast, was instrumental in the creation of Trooper, which a 4.7% golden ale made with a unique blend of Bobek, Goldings and Cascade hops.
Dickinson, who is also a qualified airline pilot, celebrated the new partnership by travelling up from London to Stockport in the cab of a Virgin Trains Pendolino, before heading on to Iron Maiden’s show in Newcastle.
“I’m delighted that our fans will be able to share a Trooper or two together whilst travelling to and from Iron Maiden shows around the UK this summer,” Dickenson said of the new partnership.
David Bremner, director of marketing at Robinsons Brewery, added: “It’s fantastic that Virgin Trains have chosen to stock Trooper. Our brewery is within sight of Stockport train station and I’m sure that both Iron Maiden fans and beer drinkers in general will be excited that our fantastic beer is available on board.”
Virgin Trains say they are committed to working with local suppliers to offer the very best of British produce, with a number of “guest” items on sale at the on-board shops throughout the coming months.
“Based on the first week’s sales, Trooper is proving a big hit with customers,” explained Julie Harper, food and beverage manager at Virgin Trains. “With the recent hot weather, it’s perfect for sipping at 125mph!”
Fans who share a selfie and tag #TrooperOnTheTrain whilst enjoying a drink on board will also be in with a chance of winning a pair of tickets and First Class rail travel to the band’s forthcoming show at London’s O2 Arena on Friday, 10 August.
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