Late last week, J Balvin announced his inaugural Neón Experience, a Las Vegas-based festival taking place September 16 – 19, and coinciding with Mexican Independence Weekend. Today, he’s revealed a star-studded line-up that includes the likes of Karol G, Tainy, Rauw Alejandro, and Jhay Cortez.
In addition to handpicking the acts, Balvin will deliver a headlining set on September 17, in which he will perform his best-selling album, Colores, live for the very first time.
During the three-day event, fans will also have a chance to catch the likes of Jowell & Randy, DJ Pope, Alex Sensation, Cornetto, Agudelo888, Sky Rompiendo, Matt Paris, Sita Abellan, and La Gabi. Tickets go on sale this Friday, March 19, at 10:00 am PST via the official website.
— J BALVIN (@JBALVIN) March 15, 2021
Limited to just 3000 tickets, the Neón Experience will likely sell-out quickly. However, there is a COVID-19 money-back guarantee. Produced by Pollen Presents, the festivities will take place at the forthcoming Resorts World Las Vegas hotel and casino, which is scheduled to open its doors this summer.
Balvin, who is nominated in nine categories at the upcoming Latin American Music Awards, is enjoying a busy year. In February, he announced his partnership with The Pokémon Company International for their P25 Music program. The year-long campaign, launched with Universal Music Group, celebrates 25 years of Pokémon.
At the top of this month, Balvin dropped his latest single, “Ma’G,” which offers a first taste of his forthcoming, fifth studio album.
The LP will follow 2020’s multi-platinum-selling Colores – a concept album based around the colors of the rainbow. The Latin Grammy-winning title was praised by Rolling Stone as “a sophisticated show of Balvin’s sonic palette,” while Consequence of Sound proclaimed that Colores highlighted “the evolution and future of reggaeton music.”