Katy Perry’s inspiring power-pop single ‘Roar’ has achieved a rare feat, becoming the latest music video to reach three billion views on Youtube.
‘Roar’ is one of only 10 music videos in the 3 billion club including Maroon 5’s ‘Sugar’, Justin Bieber’s ‘Sorry’, the viral K-pop hit ‘Gangnam Style’, ‘Uptown Funk’ by Mark Ronson and Bruno Mars, and ‘Despacito’ featuring Luis Fonsi and Daddy Yankee, among others.
The lead single off her third album Prism, Roar shot to the top of the Billboard Hot 100 in 2013, and was quickly followed by the jungle-themed visual.
The music video was released on 5 September 2013 and helmed by Grady Hall and the Grammy-winning director Mark Kudsi, who transformed the Los Angeles County Arboretum and Botanic Garden into an African jungle, and Perry into a female-version of Tarzan.
Fun fact: The directors used a real tiger for the video, who also happened to be named Katy, and Perry did all of her own stunts for the impressive visual.
“Katy was up there, 25 to 30 feet above some treetops, doing some vine-swinging,” said Kudsi in an interview with StudioDaily.
“But we knew she was totally up for it when we were laying out the specifics of what was going to happen and she was like, ‘All right, come on. Let me get up there. Let’s do this!’”
‘Roar’ earned Perry her eighth No.1 single on the Hot 100 and signalled a new era for the pop icon, following the smash success of Teenage Dream.
The song eventually went diamond, after selling 10 million equivalent units in the US and earned Perry two Grammy nominations, including one for ‘Song of the Year’ and for ‘Best Pop Solo Performance’.
The success of ‘Roar’ quickly pushed Prism to the top of the Billboard 200 albums chart, where it debuted at No.1, becoming Perry’s best opening week to date.
Perry released her most recent single ‘Harleys in Hawaii’ late last year and is currently hosting the latest season of American Idol.