McDonald’s has announced the line-up for their 2022 Camp McDonald’s virtual experience, led by headliner Kid Cudi.
Performers also include Omar Apollo, blackbear, and South Korean singer-songwriter BIBI. The virtual camp will take place over four weeks only available through the McDonald’s app. Each week will bring exclusive merch, menu items and promotions, like a $2 Big Mac (July 9 and July 30) and free McFlurry (July 13) with a $1 purchase.
Musical performances were pre-recorded and will be available to watch each Sunday exclusively on the McDonald’s app after spending $1 via Mobile Order & Pay. The series of virtual concerts will begin with blackbear on July 10, followed by Apollo, BIBI, and ending with Cudi on July 31.
Merch collaborations will include Korean skincare brand innisfree, offering a Summer Skincare Starter Kit, L.A. clothing brand Free & Easy, streetwear label Ma®ket, and Kid Cudi. The first drop, a “Don’t Trip” t-shirt featuring the golden arches from Free & Easy, arrives at midnight. All merch will be available in adult, unisex sizes small through XXL.
The camp also includes app-only “menu hacks,” putting a spin on dessert favorites, like a McFlurry ice cream sandwich (available July 6) and “Apple Pie McFlurry” featuring the fast food giant’s fan-favorite gooey stuffed pastries (available July 20).
Kid Cudi recently announced his debut 2008 mixtape, A Kid Named Cudi, will receive an official release on streaming services later this month.
In a series of tweets on July 4, the rapper revealed that a greatest-hits collection titled The Boy Who Flew to the Moon will hit streaming platforms this Friday July 8, while A Kid Named Cudi would follow a week later on July 15, two days shy of its 14th anniversary.
“I am so damn excited u all get to enjoy it again, remastered, [with] all the jams that made people fans from [the] jump, Cudi wrote. “Also, [I] did a new intro.” In another tweet, he confirmed the mixtape would receive a vinyl pressing.