Just prior to the release of his fourth studio album, Here Comes the Cowboy, Mac DeMarco has released the record’s third single ‘On The Square,’ along with a strange and creepy video, which you can check out below.
Directed by William Sipos and Sean Campos, the video features a lone man in a theater (played by Tommy Midnight) watching a bizarre show. DeMarco appears in a suit wearing a latex mask, dunking his head in a birdbath full of milk. Each time he looks through the white liquid, he sees himself as a grotesque pig laying bricks and painting in an all-white room.
In typical DeMarco fashion, the strange visuals for ‘On The Square’ are in stark contrast to the subtlety melodic, forlorn track it accompanies. “Baby are you satisfied?/Is this all that you had in mind? On the square/living life that isn’t there,” he sings. At the end of the video, Midnight’s character gives a standing ovation as the camera shifts to DeMarco in a Nintendo sweatshirt, waving in his seat.
“This video has been my most intimate experience with milk yet,” director Sipos said in a statement. “At one point I had Mac in a latex mask, shivering in a kiddie pool filled with cold milk. I did not feel like a nice person.”
Here Comes the Cowboy will be released this Friday, 10 May. After playing both weekends at Coachella last month, DeMarco kicks off his tour in support of the album today in Sonoma, California. He’ll hit festivals and theaters across the US throughout the summer and fall, wrapping up at Colorado’s Red Rocks Amphitheater on 6 October.
De Marco said of his new album: “This one is my cowboy record. Cowboy is a term of endearment to me, I use it often when referring to people in my life. Where I grew up there are many people that sincerely wear cowboy hats and do cowboy activities. These aren’t the people I’m referring to.”