NME And 100 Club Join Forces For Pop-Up London SXSW Showcase
The live showcase on 22 March is for bands that were due to perform at the cancelled festival.
Two celebrated bastions of British music are coming together, with the news that NME is teaming with London venue the 100 Club to stage a last-minute live showcase on 22 March for bands that were due to perform at the cancelled SXSW Festival.
The full line up for the pop-up event will be announced next week, and artists who were booked for SXSW can find contact information at NME.com/events. Ticket details are to be announced, but fans can register their interest at the same address.
Meng Ru Kuok, CEO of BandLab Technologies and NME says: “When the cancellation of SXSW was announced last Friday, it was clear from our conversations with artists and fans that this was extremely disappointing and financially devastating to many of the bands and musicians involved. We had to find a way to make sure the show would go on in order to support the emerging artist community.
“The silver lining is that Austin’s loss is London’s gain. We’re delighted to be partnering with 100 Club given its special status as an iconic London venue and an illustrious part of the UK’s musical history. Watch this space for more information on the confirmed line-up, it’s sure to be a terrific night of music.”
The 100 Club’s Sam Craven says: “So many great bands have put time, money and emotional investment into playing Stateside at SXSW, and we really feel for each of them with the news of its cancellation.
“We’ve always tried to support artists of all sizes, so it’s a huge pleasure to be putting a show together with NME to help shine a light on some great music, and throw our support firmly behind the artists affected by the cancellation. It’s no consolation for missing SXSW, but it will be a great night where bands can play to music fans and still showcase what they have to offer.”
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