Taylor Swift Reveals Spectacular New ‘End Game’ Video

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Photo: Attitude Magazine/Attitude Magazine via Getty Images

After teasing it yesterday, Taylor Swift has released the new video for her Reputation song, ‘End Game.’ The film follows Swift hopping around the globe in several international locales where she hits the beach; takes in fireworks; cruises around in a bus, car and motorcycle; dances with Future on a yacht and continues the party with guest star Ed Sheeran.

Directed by Joseph Kahn, the video finds the singer and her entourage in Tokyo, Miami and London. The song and video feature Future and Sheeran, who both join her in fun and flirty situations, from extravagant parties to karaoke bars. She toasts to having a “big reputation,” dances and struts around town with confidence while professing her want to be the only one, the “end game,” for her love interest.  At the time of writing, the new video has garnered more than 900,000 views during its first five hours on YouTube.

Taylor Swift - End Game ft. Ed Sheeran, Future

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End Game is one of the highlights from the singer’s chart-topping 2017 LP, Reputation. Swift released the song in November as the album’s third single, following ‘Look What You Made Me Do’ and ‘…Ready For It?’ Later that same month, she also issued ‘New Year’s Day.’

Reputation was recently ranked as 2017’s third-best pop album by the prestigious Rolling Stone and the seventh-best overall LP. Swift recently extended her upcoming tour, adding seven new stadium shows in Santa Clara, Washington DC, Philadelphia, East Rutherford, Foxboro, Minneapolis and Dallas.

Tickets for the added shows will on-sale to the general-public on 31 January 10 a.m. local time. Fans will have the opportunity to purchase tickets in advance of the public on-sale for the added U.S. dates via the Taylor Swift Presale powered by Ticketmaster Verified Fan. Registration opened at 10 a.m. ET on Friday, 5 January and continues until 10 a.m. ET on Jan. 18. Fans who register and have been previously verified via Taylor Swift Tix will receive priority access ahead of any new registrants.

Swift’s world tour kicks off on 8 May in Glendale, Arizona and concludes on 9 November in Auckland, New Zealand.

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