Chaka Khan has unveiled the video for her new single ‘Like Sugar,’ the collaboration with Switch which was released earlier this month.
The clip is directed by Australian-born, London-based Kim Gehrig, the respected and experienced name behind many high profile videos, commercials and other promotional films. Among many other premium projects, Gehrig oversaw what Campaign magazine called “the biggest job in UK advertising,” directing the 2015 John Lewis Christmas TV ad, The Man In The Moon.
‘Like Sugar’ is the lead track from a new album by R&B powerhouse Khan, to be released on Diary Records later this year. It will be her first studio set since 2007’s Funk This, although she did have the live album S.O.U.L out in 2011. She’s also featured on a number of collaborations in recent years, including a guest appearance on Beverley Knight’s ‘Soul Survivor’ single in 2010, from the British soul singer’s 100% album of the year before.
Switch came to prominence as one half of the chartbusting Major Lazer duo with Diplo, and has worked in his solo career with such superstars as Beyoncé and Christina Aguilera.
Khan has also announced the creation of a new online video series titled The KHAN Knows, to feature her personal insights into a career that goes back to 1969. It will include candid stories about her life, her passions, conversations with friends and celebrities, as well as information about live events and Q&A sessions with fans.
This first episode introduces her new website, VIP [packages for her upcoming concerts and a taste of what will be in the upcoming episodes — including, she says, the truth about why she left Rufus, the group with which she made her name. Her solo career began with 1978’s Arif Mardin-produced Chaka, the album that gave us her anthem of female empowerment, ‘I’m Every Woman.’