The 1975 have unveiled the video for their single ‘TOOTIMETOOTIMETOOTIME’. The song was first released last week, when it debuted on Annie Mac’s BBC Radio 1 show and it has already made an impact, racking up more than 3 million streams since it was issued. Digital billboards on the London Underground are also showing the vertical video.
The new single is set to feature on The 1975’s forthcoming album A Brief Inquiry Onto Online Relationships, reputedly the first of two planned full-length albums the band have in the pipeline.
TOOTIMETOOTIMETOOTIME is the forthcoming album’s third single following May’s ‘Give Yourself A Try’ and last month’s ‘Love It If We Made It.’ Early reports have suggested that The 1975’s new album has songs that range from house to blue-eyed soul, art-rock and the Great American Songbook, and even a song narrated by Apple AI programme Siri, but that has not been confirmed at the time of writing.
The build-up to the new album has been entertaining. There have been typographic press releases and posters, impressionistic vertical videos and, crucially, a drip feed of songs that tells you almost nothing about what the album in full is going to be like. Like a good film trailer, these tracks showcase tiny plot points but avoid spoilers entirely.
The 1975’s origins trace to them attending Wilmslow High School on Manchester’s south side and playing together as teenagers in 2002. Gigs organised by a council worker led the band to formally sign as the 1975. Their choice of name was inspired by a Jack Kerouac beat poetry book and they eventually signed a record deal after their success with Dirty Hit and Polydor Records.
Following the release of four EPs, their self-titled debut album was released on 2 September 2013, topping the UK Albums Chart the following week. Their second album I Like It When You Sleep, for You Are So Beautiful Yet So Unaware Of It, released on 26 February 2016, also topped both the UK Chart and the US Billboard 200. In 2017, The 1975 won the Brit Award for Best British Group.