Of making the video, the singer said, “I was so excited to work with kids because their energy is fun, exhilarating, never-ending, and full of surprises."
The lively visual was created in partnership with LEGO’s New VIDIYO app.
The track comes as the first single in a partnership between Universal Music Group and LEGO.
LEGO VIDIYO allows children to create music videos, using songs from UMG’s vast catalog of global artists.
The new partnership is based around the development of a new suite of LEGO products launching in 2021.
To commemorate the 20th anniversary of ‘The Slim Shady LP’, Eminem has released a merch capsule featuring collectibles and an expanded reissue on 19 November.