The music video was directed by Emmanuel Afolabi and produced by Marie Cisco. “When We Move” is the second release off Common’s recently-released follow up album A Beautiful Revolution Pt. 2.
In August, the trio brought the stirring single to The Tonight Show. A Beautiful Revolution Pt. 2 was created with hope and inspiration in mind,” Common said in a statement of his new LP, out now.
“The spirit of the album was meant to emulate what a greater day would sound and feel like. We were in the midst of some tough political and socially challenging times. There was still hurt, anger, and pain lingering, so I was thinking, ‘What is the next step in this revolution?’ I thought about what being still in these times had brought me and that was a peace beyond understanding, a greater love for self, a closer connection with God, and more appreciation for my family, friends and the simple things in life.”
Last month, Common released a new song called “Imagine” in support of A Beautiful Revolution Pt. 1. Of the release Common said, “I wrote ‘Imagine’ at a time when we were all going through a lot. But something kept telling me to focus on the good and the things I wanted to see in the world. For me, music is one of the things that gives me hope and happiness throughout these times, whether I am creating it or listening to it. So I wanted ‘Imagine’ to create that feeling of how you can play a song and feel inspired. How a song can make you move and also move your spirit. Essentially, I want us all to feel like days are getting better and that great times are ours for the taking. And the first step in feeling that way is imagining it.”