Following the release of her emotional ballad and Grammy performance ‘Anyone’, Demi Lovato continues her comeback with a new single, ‘I Love Me’ arriving on Friday.
The 27-year-old pop veteran shared the news on Instagram, along with revealing the official single artwork.
“Couldn’t keep it a secret any longer!!! My new single I Love Me is out on Friday.”
The cover art sees the singer sporting a red patent leather trench coat, walking down a city street confidently with her head thrown back and eyes closed.
While ‘Anyone’ reminded us of Lovato’s tear-in-the-throat delivery, ‘I Love Me’ looks like it might be more a straightforward pop single. Similar to her friend and fellow Disney alum Selena Gomez, the singer might follow suit by with an emotional single, quickly followed by a more pop-friendly release?
In an earlier interview with Apple Music’s Zane Lowe, Lovato said she was “ready” for a comeback with ‘Anyone’.
“At the time when I was recording [‘Anyone’], I almost listened back and hear these lyrics as a cry for help,” she revealed. “And you kind of listen back to it and you kind of think, how did nobody listen to this song and think, ‘Let’s help this girl.’ You know what I’m saying? . . . I was singing this song and I didn’t even realise that the lyrics were so heavy and emotional until after the fact.”
Lovato recently delivered a soaring performance of National Anthem at the Super Bowl LIV on 2 February.
‘I Love Me’ continues Lovato’s new chapter of self-love and self-acceptance. The Grammy-nominated singer further elaborated on this topic when she sat down with interview on Ashley Graham’s podcast, Pretty Big Deal.
“I was in the studio and I was working with one of my favourite producers. We were writing and we were making this song, it was like an anthem about body positivity,” Lovato told Graham. “When I go into the next chapter of my career, what do I want it to be? Because I’ve always done the sexy route. I’ve never really done the whole feeling comfortable with myself.”
Lovato’s last studio album was Tell Me You Love Me in 2017. With the release of ‘Anyone’ and another single this week, fans are anxiously awaiting details around a new album.
‘I Love Me’ can be pre-saved here.