According to reports in Music Business Worldwide, Shazam has confirmed that Florence + The Machine’s ‘Jenny Of Oldstones’, was ‘Shazamed’ approximately 300,000 times worldwide during a 24 hour period following its appearance in Game Of Thrones.
Florence Welch’s performance of the song appeared over the end credits in the latest episode of the smash HBO series, which aired on Sunday, 21 April.
The episode, the second of the show’s eighth and final season, was entitled ‘A Knight of the Seven Kingdoms’. It saw character Podrick sing ‘Jenny Of Oldstones’ to Brienne, Tyrion, Davos and Tormund during a drinking session ahead of their battle against the White Walkers. Florence Welch’s vocal interpretation then appeared over the show’s end credits.
Shazam has since confirmed that Welch’s track was ‘Shazamed’ approximately 300,000 times worldwide during a 24 hour period following its appearance in the show. That was enough to beat the previous all-time record, set by Adele’s ‘Hello’ in October 2015, which attracted 200,000 ‘Shazams’ in its opening 24 hours.
‘A Knight of the Seven Kingdoms’ reportedly attracted 10.29 million viewers on its initial live broadcast on HBO. That number grew to 15.9 million on day one when streaming and replays were factored in.
Viewers in the US can Shazam the new Game Of Thrones episodes to access specific GoT content on Apple Music, TV, Books and Podcasts. These goodies include soundtracks from the show and Game of Thrones-inspired playlists on Apple Music, plus all of the past episodes to watch on Apple TV app, exclusive enhanced books and audiobooks on Apple Books, and commentary from GoT-themed podcasters on Apple Podcasts.
The official lyric video for Florence + The Machine’s ‘Jenny Of Oldstones’, meanwhile, has already racked up more than 6 million plays on YouTube.
“When I first heard the song it sounded like a Celtic lullaby to me,” Florence Welch said of ‘Jenny Of Oldstones’ in a statement.
“Celtic music has always been in my blood, so I felt like I could do something with it. The magic and ritual in Game of Thrones, not to mention the costumes, have always appealed to me. I am honoured to be a part of the final season.”
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