Rising, London-based star Giggs has shared the video for his new single, ‘Baby’, which is out now. The clip for ‘Baby’ features an ultra-groovy Austin Powers inspired club scene, with director Myles Whittingham channelling some Mike Myers vibes and Giggs shaking his rump alongside Tom Mouchti as Bossting Powers, and Likkle Man as himself. You can check it out below.
‘Baby’ also features on Giggs’ recent album, Big Bad… in February, marking a weighty return from the one of the best MCs in the game. Since first establishing himself as one of the UK’s most creative rappers with 2007’s Welcome 2 Boomzville, the south Londoner has proven he’s worthy of the accolade again and again, dabbling in reggae, drill, grime, trap, gangsta-rap, hip-hop and more.
Containing eighteen original tracks and coming in at an hour and nine minutes in length, Big Bad… is just as bar-heavy as you’d expect from the man who gave us ‘Talking Da Hardest’ – the single many regard as the new national anthem. Tackling bold instrumentals like ‘187’, as well as taking on soulful hip-hop tracks such as ‘Show Me Respect’, Giggs’ new album enables the rapper to showcase his versatility and growth as an artist.
The new album sees the south London native link up with a number of stateside artists such as Lil Yachty, French Montana and the legends that are Swizz Beats and Jadakiss, but also includes massive features from the UK icons Ghetts and Wretch 32 and more.
The acclaimed artist’s new album has been attracting reams of positive press since its release. The Guardian’s review of the record declared, “In the 18-track Big Bad…, Giggs’s long-term dedication to a hard-boiled ethos has produced one of his most ferocious projects. Like his previous two releases – the album Landlord (2016) and mixtape Wamp 2 Dem (2017) – it is a fearsome set of gangsta rap tracks that eschews grime for more transatlantic trap and hip-hop production. The beats are grandiose, murderous things; Giggs enunciates every single bar, ensuring no words pass you by.”