Justin Bieber has confirmed that he’ll release his new single “Holy” this Friday, marking the first new music from the singer since his fifth album Changes arrived earlier this year.
Posting on Twitter, Bieber wrote “FOUR DAYS”, alongside a link to a website titled jbsoon.com. When fans click through to the site, the track title appears in large white lettering, set against a background photo of barren farmland.
FOUR DAYS https://t.co/yVmH8NMYua
— Justin Bieber (@justinbieber) September 14, 2020
Bieber also shared a photo from the song’s video shoot, which sees him wearing dungarees and covered in mud while sitting next to director Colin Tilley – who most recently directed the video for Cardi B and Megan Thee Stallion‘s ‘WAP’. Commenting on the photo, Bieber’s manager Scooter Braun wrote: “New era. Friday.”
Meanwhile some fans are speculating that Chance the Rapper may feature on “Holy”, as Bieber also retweeted a post by Chance in which he wrote, “I know he made you a snack like Oscar Proud” – in reference to the character on The Proud Family who sells his own line of snack foods.
Bieber has been busy during the COVID-19 lockdown, posting a cover of K-Ci and Jojo’s “All My Life,” taking on a hilarious starring role in DJ Khaled’s “Popstar” video as a pinch-hit for Drake; getting new ink on his neck and re-teaming with Jaden Smith on “Falling For You.” In August, fans thought a dream collaboration was possibly in the works with Shawn Mendes when Braun posted rare videos of the duo joining Tori Kelly around a piano to riff, setting off wild speculation.
The singer has also kept a relatively high profile while quarantining thanks to his Biebers on Watch series with wife Hailey Bieber for Facebook Watch, along with releasing more than two dozen videos to promote his most recent album, this year’s Changes.