The guitarist is inviting fans to recreate a scene from Queen's history, then turn it into stereoscopic image using a smartphone app.
The alternative video follows the release of the original track that has amassed over 115 million streams worldwide.
The special, being held on Facebook Watch on April 22, aims to raise awareness about climate change.
The 63rd annual Grammy Awards take place this Sunday, March 14.
The 'Grease 2'-inspired production sees Kelly’s 'Tickets To My Downfall' sound-tracking a classic tale of high school drama.
The event includes a streaming of the concert 'Tour Celestial 2007 Hecho en España' and the band telling stories and anecdotes about the show and their history.
Due out on Friday, September 18, the song marks first new music from the singer since his fifth album 'Changes'.
The much-acclaimed performer released his debut album. 'The Good Life' in 2008, with his most recent record 'The Saint of Lost Causes' arriving in May 2019
The entire event, including some previously unseen footage, can be watched today on Facebook and Twitter.
The band's second album from October 1994, 'No Need To Argue' sold upwards of 17 million copies and remains the band's biggest-selling title.
Due to go out via the event's Social media outlets from July 9 - 11, the virtual event replaces this year's 2000 Trees Festival in Cheltenham.
The pop superstar insists "The music must go on", regardless of the on-going coronavirus pandemic.
Available to stream exclusively on Facebook, the 12-part reality series offers an intimate look into the newlyweds’ lives.
Named one of the greatest guitarists of all time by Rolling Stone, the iconic blues man won 15 Grammys and sold more than 40 million records worldwide.
The band's new album, 'III' explores addiction issues over three generations of a working-class family in the American Northeast.