The Grammys Partner With Facebook For First-Of-Its-Kind Interactive Pre-Show

The 63rd annual Grammy Awards take place this Sunday, March 14.

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2021 nominees HAIM will be participating in several Grammy Week events. Photo: Steve Granitz/Getty Images

Ahead of this Sunday’s Grammy Awards, the Recording Academy is offering fans unprecedented access to artists, thanks to Facebook, which will be the exclusive streaming partner of the official Grammy Live pre-show. The virtual festivities begin at 3:30 pm PST on March 14 via the Recording Academy’s Facebook page.

In addition to offering red carpet and behind-the-scenes footage from “Music’s Biggest Night,” the pre-show will offer its first-ever virtual “Fan Zone.” The Facebook feature will allow select members to be included in segments with artists and have their questions answered by several of the evening’s nominees. Throughout the award show, which broadcasts on CBS, beginning at 5:00 pm PST, viewers can continue to interact with each other in the Fan Zone.

The pre-show is just one of the many events taking place during Grammy Week. Yesterday’s “Women in the Mix” celebration recognized the contributions of women in the industry. Participants included two-time Grammy winner Cyndi Lauper, legendary percussionist Sheila E., rapper MC Lyte, singer-songwriter Ingrid Andress, and audio engineer Leslie Ann Jones, among others.

Tomorrow marks the inaugural Black Music Collective Grammy Week celebration, which will honor Black creators and professionals’ contributions to the industry. The star-studded event will include live music and thoughts from some of music’s biggest names – including Quincy Jones, Jimmy Jam, H.E.R., and John Legend.

On Thursday, Pandora hosts its Live Countdown To the Grammys event, featuring performances by nominees Brittany Howard, HAIM, and CHIKA, followed by a roundtable discussion led by Recording Academy Chair and Interim President/CEO Harvey Mason Jr. To RSVP, visit the official website.

Another highlight this week is Friday’s MusiCares’ Music On A Mission – a first-of-its-kind virtual fundraiser, in support of members of the music community who in need – particularly during the pandemic. Performers will include 2021 nominees HAIM, Jhené Aiko, and H.E.R., with special appearances by the Jonas Brothers, Paul McCartney, Carole King, Ringo Starr, Ledisi, Shakira, and Lionel Richie, among others. Tickets are available here.

Sunday’s Grammy Awards, meanwhile, will include hotly-anticipated performances by nominees Taylor Swift, BTS, Brittany Howard, HAIM, Billie Eilish, Mickey Guyton, DaBaby, Black Pumas, and Post Malone, among many others.

The festivities continue on March 17 with A Grammy Salute To The Sounds Of Change. The two-hour special, airing on CBS at 9:00 pm, will celebrate decades of songs that inspired social change and left an everlasting imprint on history. Hosted by Common, the all-star event will include appearances by John Fogerty, Chris Stapleton, Gladys Knight, Gloria Estefan, Andra Day, and many others.

The 63rd annual Grammy Awards air live from Los Angeles’ Staples Center on CBS on Sunday, March 14. Visit the official website for more information.

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