Lady Gaga Teams Up With Adobe For ‘Chromatica’ Challenge
“My fans have consistently shown their love and creativity through their art over the years, and always make me feel so happy and understood. I can’t wait to see what Chromatica means to them.”
Lady Gaga has partnered up with Adobe to invite fans to create their own art inspired by the world of Chromatica, Gaga’s new No.1 album.
“My fans have consistently shown their love and creativity through their art over the years, and always make me feel so happy and understood. I can’t wait to see what Chromatica means to them,” Gaga shared in a press release.
The Grammy-winning singer curated exclusive assets for aspiring artists and designers to play with including Chromatica-era photos, illustrations, logos, icons and typography.
Enter @LadyGaga’s world of Chromatica and show us what it looks like to you. Create a design using your favorite Adobe apps and share it using #LadyGagaxAdobe to enter the contest: https://t.co/7T0GXSCC9S pic.twitter.com/YRsSr3GFqU
— Adobe (@Adobe) June 24, 2020
The open call for applications is worldwide, as creatives are encouraged to utilise Adobe programs including Photoshop, Illustrator, Spark and more to design their creations. Participants must then share their designs on Instagram and Twitter using the hashtag #LadyGagaxAdobe from today until the contest closes on 21 July in order to be eligible in the contest.
One grand prize winner will receive a $10,000 cash prize, a high-quality print of their artwork autographed by the Chromatica artist herself, and a 12-month Adobe All-Apps Creative Cloud Subscription. Meanwhile, nine second-place winners will score a $400 cash prize, an autographed Gaga poster and a 3-month Adobe All-Apps Creative Cloud Subscription.
“Adobe’s mission has always been to empower people to express themselves creatively. Now more than ever, creativity is being used to speak out against inequality, cope in the midst of a pandemic, and, hopefully, build bridges with one another,” said Ann Lewnes, executive vice president and chief marketing officer at Adobe, in the release. “Who better to join forces with than one of the most creative and compassionate people in the universe, Lady Gaga, to empower our community to build worlds that unite us all.”
For those who don’t have access to Adobe’s products, the company is offering a complimentary 30-day Adobe Creative Cloud All-App subscription.
Released on 29 May, Chromatica notched Lady Gaga her sixth consecutive No.1 debut in the US. Met with rave reviews, fans and critics alike welcomed Gaga’s return to the dancefloor.
Listen to the best of Lady Gaga on Apple Music and Spotify.
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