Universal Music On Demand (UMOD) has launched a new series called ‘LADbible Presents Acoustic Room’ with social platform giant LADbible. The 12 week series created with Globe Productions is a ground-breaking partnership to promote the best emerging artists to the widest possible audience across social and digital platforms. The series launched today, 2 November, with Mabel performing her new single ‘One Shot’. Watch a trailer below, or see the full performance can be seen exclusively through LADbible’s Facebook page.
The new LADbible Presents Acoustic Room involves capturing new artists through live acoustic sessions, intimate interviews and documentary footage. The resulting videos will be published every Friday on LADbible to its social following numbering over 62 million, along with the audio tracks being released for streaming and download on all major music services; whilst being featured on UMOD’s Acoustic Room playlist, which at present boasts of over 400,000 followers.
Arian Kalantari, co-founder of the LadBible Group, said the new partnership with UMOD marks a defining moment for the music business.
“Increasingly youth culture, music and social media go hand in hand. As the most engaged social publisher in the world, we’re excited to partner with Universal Music On Demand to bring exclusive new music content to audiences of millions.
“This social-first approach has the potential to redefine how the entire music industry markets and promotes emerging artists.”
Simon Barnabas, managing director of Universal Music on Demand (UMOD), added: “With so much musical choice at an audience’s fingertips, launching new and emerging artists poses challenges for the music industry.
“By joining forces with LadBible, the phenomenal scale of its reach will benefit the individual artists will receive an almighty boost from this additional exposure.”
Across the 12-week first series, LADbible Presents Acoustic Room will feature a wide mix of artists, also including The Manor, Lewis Capaldi, Ray BLK and many more.