Record Store Day has revealed a second drop date for this year, with events now taking place in June and July. Along with the previously announced June 12 date, a second event will take place on July 17.
The announcement marks the second year that the event was split over a number of dates with 2020’s celebration taking place over three events in August, September, and October. During which, fans were able to get their hands on exclusives from the likes of St. Vincent and The Rolling Stones.
By having the event spread over two dates, organizers hope that it will allow more independent stores from around the world a chance to participate and join in with the celebration at a time when music has become a lifeline for so many.
#RSDDrops 2021: June 12 and July 17
Two special dates for releases at indie record stores worldwide.
— Record Store Day (@recordstoreday) March 4, 2021
Announcing the new date, organizers said: “With vaccines on the horizon, Record Store Day organizers around the world look forward to the future, but recognize that in 2021, the world’s biggest record store party needs some adjustments to make it as successful for as many participating indie record shops as possible.
“Throughout the past year, record stores have found creative, flexible, and inventive ways to keep serving the music lovers in their communities. However, the ongoing worldwide pandemic makes it impossible to predict the status of many stores and locations around the globe in the next few months.
“This brings with it many unexpected side effects, including production and distribution issues that continue to disrupt record store supply chains. The decision to once again shift the “Record Store Day energy” across 2 dates allows the largest number of stores to participate around the world.”
Record Store Day is a celebration of music like no other, where over 200 independent stores join forces to celebrate unique artists and releases. Along with hosting artist performances and events, special vinyl releases are made especially for the day in what is one of the biggest annual events on the international musical calendar.
In September last year, it was revealed that the first date for RSD in August led to a 3 percent increase in vinyl sales, despite the major obstacles and disruptions that the Covid-19 pandemic has created in the retail industry.
To find out more visit the Record Store Day website.