A seventh album in 15 months was just a routine schedule for Bobby and Bill.
After their immense success with 'You've Lost That Lovin' Feelin',' the pressure was on Bill Medley and Bobby Hatfield to repeat the feat, and they did with 'Just Once In My Life.'
Surprisingly unsuccessful at the time, the album has thankfully become a monument to the unique soulfulness of one of Britain’s finest-ever voices.
With 'You’ve Lost That Lovin’ Feelin’’ climbing everywhere, the album of the same name made a January 1965 chart debut.
Among its countless achievements, the song was named the 20th century's most-played song on American radio and television by the BMI.
Medley's first solo single 'I Can't Make It Alone,' written by Carole King, missed the chart, but he fared somewhat better with the follow-up.