Motown Records continue their 60th anniversary celebrations, teaming up with heritage workwear brand, Carhartt WIP, for an exclusive 13-piece capsule collection.
This exclusive capsule collection takes its inspiration from classic imagery found in Motown’s archive and back-catalogue. A sateen bomber and beanie both reference the cover art and promotional pictures that accompanied Marvin Gaye’s Let’s Get It On album, while the Snake Pit Shirt refers to the basement recording studio in the home that would come to be known as “Hitsville, USA.”
The collection also includes a series of graphic t-shirts and hoodies that pay tribute to other aspects of Motown’s history, from its multiple sub-labels, to the 1970 album A Pocket Full of Miracles, by Smokey Robinson and the Miracles. Along with the exclusive merch designs, the capsule also includes a co-branded record weight and a “lollipop” style DJ headphone by Japanese manufacturer Phonon.
“It is not hyperbolic to say that Motown irrevocably changed the face of American music, in such a way that its influence can still be felt today,” reads the press statement.
“Indeed, Motown didn’t simply reconfigure what hits of that era sounded like, but it also played an instrumental role in diversifying the airwaves of America’s radio stations.”
Before the collection hits Carhartt stores and online on 14 November, the Museum of Contemporary Art in Detroit is hosting an event this evening that features a live performance by one of Motown’s biggest acts, Martha Reeves and the Vandellas, as well as the first showing of Showing Up, Showing Out, the final installation of a three-part documentary series in partnership with Dazed and NTS.
Following the event in Detroit, there will also be Motown x Carhartt WIP events at Piccadilly Records in Manchester on 14 November and Honest Jon’s in Kings Cross, London through 16-17 November.
Motown x Carhartt WIP will launch on 14 November 14th at Carhartt WIP stores, carhartt-wip.com, and select retailers worldwide. A series of global events will follow, to support and celebrate the launch.
View the full collection here.