The Grammy Museum has announced a new Live From The Vault series in partnership with Iron Mountain Entertainment Services (IMES). The first episode, launched today (4), features soul-gospel figurehead Mavis Staples, with a program featuring Ringo Starr to be available from next month.
IMES, a division of storage and information management services company Iron Mountain Incorporated, is the Official Preservation Partner of the Grammy Museum, which since 2008, has curated more than 80 exhibits. The Museum has also hosted more than 1,000 programs and captured over 2,000 hours of archived video footage.
IMES has preserved the Museum’s most highly-prized physical artifacts in a climate-controlled vault. It will now store, manage and distribute its video archives, using Iron Mountain’s secure digital content repository technology platform.
From Staples To Starr
Specific archived videos will be curated by the Museum and IMES as part of Live From The Vault. This will take fans inside the vaults of some of the Museum’s most memorable programs and give access to rarely-seen footage. Staples is first to be featured, in footage from her 2010 program in the Museum’s Clive Davis Theater. It’s available from today on the Museum’s official streaming service, COLLECTION:live, with free access to all viewers. A previously-recorded program with Starr will be released on March 4 on COLLECTION:live. Further artists will be announced soon, along with details of special programming.
The Museum will also utilize Iron Mountain’s Content Localization Services (CLaaS) system to transcribe its archives into other target languages, including the use of subtitles.
Museum president Michael Sticka says: “As we’ve seen in the past year, it’s vital for museums to increase their digital presence and the Grammy Museum has been doing just that. We’re thrilled to partner with IMES for our new Live From The Vault series to preserve these important recordings and moments in music history from our archives.”
Activating the archive
Adds Lance Podell, senior vice president and general manager, IMES at Iron Mountain: “Our mission is to help our customers protect and activate their archives. Our long relationship with the GRAMMY Museum is rooted in this shared dedication to preserve musical history.
“We’re proud to be the Museum’s Official Preservation Partner to help safeguard their diverse treasure trove and propel it into the streaming age, featuring dynamic artist interviews and performances. We’re excited about sponsoring the Live from the Vault series and its debut episode with musical pioneer Mavis Staples – what a privilege it is to hear in her own words how her upbringing and social justice convictions inspired her music.”