Vevo, the world’s leading music video network, has announced the release of J Balvin’s Official Live Performance of “Suerte” off his new album Jose.
Vevo’s Official Live Performances are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. Alumni of Official Live Performances include Karol G, The Weeknd, Justin Bieber, Doja Cat, Billie Eilish, and Ariana Grande.
J Balvin previously worked with Vevo on Official Live Performances of “Azul,” “Negro,” “Rojo,” and “Amarillo” off his Colores album. Already a well-known heavy-hitter in the reggaetón scene, the popularity of his Official Live Performances pushed him to become Vevo’s most-viewed artist on their network in 2020 (with more than 3 billion views worldwide). Continuing his ascent, Balvin’s recent hits “Qué Más Pues?” and “Poblado” both made Vevo’s top ten most viewed Latin videos of 2021 so far, as well as his feature on Karol G & Anuel AA’s “Location.”
“It was an amazing experience working with the Vevo team to bring my new album to life visually with the performance and I’m grateful for their continued support following the Colores campaign we did together,” says J Balvin, “This album is very important to me. I felt like I just wanted to make songs that I would want to hear as a music fan, as Jose, not J Balvin.”
While his Colores performances featured a solitary Balvin encased in neon hues, his second set of Official Live Performances showcase a more cinematic feel that pays homage to the communities that keep him centered.
Shot in New York City, Balvin’s “Suerte” performance takes place on a Brooklyn rooftop overlooking the Manhattan skyline.
Jose arrived as Balvin also officially landed his 31st No.1 at Latin Airplay, tying him for the record of most No.1’s on Latin Airplay in history and cementing him as Latin music’s biggest success story of the decade.