Katy Perry Announces Exclusive Global NFT Collaboration And Investment In Theta Network

The NFTs will be taken from Perry’s forthcoming Las Vegas residency.

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Photo: Christine Hahn

Global pop superstar Katy Perry, in collaboration with Theta Network, announced the launch of Katy Perry NFTs for her fans worldwide. The first digital collectibles of the collaboration will feature content from Katy’s upcoming “Play” residency at the brand new Resorts World Las Vegas hotel, beginning in December 2021.

Katy Perry will also acquire a minority interest in Theta Labs, alongside Perry’s talent agency, Creative Artists Agency (CAA), one of Theta’s latest enterprise validators. Theta Network’s NFT marketplace, ThetaDrop, is powered by the Theta protocol and a native blockchain that is significantly different from other NFT platforms as it was purposefully built for media and entertainment.

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“I’m both excited and curious to be launching my first ever NFTs later this year with Theta Network,” said Katy Perry. “This is a new, unique opportunity to connect with my fans around the world even if they aren’t with me in Las Vegas. I can’t wait to dive in with the Theta team on all the exciting and memorable creative pieces, so my fans can own a special moment of my residency that’s both a digital collectible as well as an IRL experience.

This is the first-ever Las Vegas residency to feature exclusive NFTs commemorating the events, making them a one-of-a-kind collectible for Katy Perry superfans across the world. As of today, fans can pre-register and be notified of the first NFT drops at Katy.ThetaDrop.com.

“Coinciding with Theta’s Mainnet 3.0 launch, working with a global icon like Katy Perry over the next year marks an important inflection point in Theta Network’s history and a big step towards global adoption of Theta blockchain,” said Mitch Liu, co-founder and CEO of Theta Labs. “With the help of CAA and Katy’s management team, we’re charting a course towards reaching well beyond crypto enthusiasts to millions of music, media and entertainment fans around the world. In the end, we see this as an important milestone towards a million daily transactions on the Theta network.”

Listen to the best of Katy Perry on Apple Music and Spotify.

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