Lola Young has shared the official video for her new single, “Woman.” Directed by Olivia Rose (Jorja Smith, 6lack ft. Future, Skepta and Ty Dolla $ign ft. J Cole), the clip features Young and a cast of women, identifiably different in their features but united by their confidence, as they boldly reclaim the female form. You can check the “Woman” video out below.
“I wanted to make this video because I believe women are all undeniably strong, sexy, free, brave, vulnerable, raw and powerful”, Lola Young said in a statement. “And that we do not have to hide away. We do not have to remain unseen, our bodies should never be sexualized or a taboo conversation, or only seen through the male gaze. We have the ability to normalize our bodies being on show, and accept them for their differences, as it’s important to remember those differences are currently often shamed.
“I came up with the idea of the women in the video being fully nude. The energy on set was insane, I have never felt more empowered in my life. Nipples, bums, rolls, stretch marks, cellulite, all of these things are beautiful along with the ‘perfect’ body. This is my personal experience of being a woman, hopefully other women will have their own take on what it means to them.”
“Woman”, which received its first U.K. play on Annie Mac’s BBC Radio 1 show, comes on the heels of the 19-year-old artist’s ‘Renaissance’ EP. It was Co-produced by GRAMMY winner Paul Epworth (Adele, Mumford & Sons) and manuka.
Billboard praised the “velvet-voiced Lola Young” and Clash Magazine hailed her music as “touching [and] honest.” Q Magazine observed, “Young’s songs bring her open-hearted lyricism and London Twang together with a neo-jazz sensibility with one foot always pointed in the direction of the nearest dancefloor.” Dummy said, “Lola Young has the most powerful and affecting voice we’ve heard in some time…the young singer is gaining ground fast.” Hunger Magazine noted, “The singer-songwriter has her own, uniquely raw take on music.”