Metallica’s ‘Nothing Else Matters’ Video Hits 1 Billion Views On YouTube

The classic track from ‘The Black Album’ is the first of the band’s songs to reach this milestone.

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Photo: Mick Hutson/Redferns

Metallica’s music video for the song “Nothing Else Matters” has surpassed one billion views on YouTube. It is the first Metallica track to reach the milestone.

Metallica: Nothing Else Matters (Official Music Video)

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The “Nothing Else Matters” video, which was uploaded to YouTube in October of 2009, was directed by Adam Dubin and edited by Sean Fullan and is made up of clips from the 1992 Metallica documentary A Year And A Half In The Life Of Metallica. The clip is perhaps best remembered for a scene where Lars Ulrich throws darts at a poster of Winger frontman Kip Winger.

Prior to working with Metallica, Dubin directed two music videos for the Beastie Boys. While he was a student at New York University, he was roommates with record producer Rick Rubin, who would later go on to produce Death Magnetic, Metallica’s ninth studio album.

“Nothing Else Matters” originally appeared on Metallica’s 1991 self-titled album — also known as “The Black Album”which is being re-released on September 10 as a remastered deluxe box set via the band’s own Blackened Recordings. The song reached position No. 11 on the Billboard Mainstream Rock Tracks chart as well as top-ten positions on many European charts.

“Nothing Else Matters” was featured as a playable track in the music video game “Guitar Hero: Metallica” and has been covered over 40 times by a host of different artists, including Staind, Shakira, Bif Naked, Macy Gray, Die Krupps, Rev Theory and Apocalyptica.

The Black Album is one of the most commercially successful and critically acclaimed records of all time. Its 1991 release not only gave Metallica its first No. 1 album in no fewer than 10 countries, including a four-week run at No. 1 in the U.S., its unrelenting series of singles — “Enter Sandman”, “The Unforgiven”, “Nothing Else Matters”, “Wherever I May Roam” and “Sad But True” — fueled the band’s rise to stadium headlining, radio and MTV dominating household name status. The Black Album remains unchallenged as the best-selling album in the history of Nielsen SoundScan, outselling every release in every genre over the past 30 years.

As previously reported, a never-heard-before, totally new and different version of “Nothing Else Matters” also appears twice in Disney’s new movie “Jungle Cruise”.

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